FAME unveils the potential of Embedded Finance Services Introducing the Personalized Citizen Wallet

Embedding Finance refers to the integration of financial services into non-financial contexts or platforms. It encompasses the seamless incorporation of financial functionalities within various digital ecosystems, such as mobility applications, e-commerce platforms, and social media networks. EmFi services aim to provide users with convenient, personalized, and interconnected financial experiences tailored to their specific needs and preferences.

FAME will showcase its solutions through seven pilots, allowing for a comprehensive demonstration of its solutions. Pilot #2 focuses on embedding finance services within the realm of urban mobility, offering citizens a personalized and interconnected financial experience through a Personalised Citizen Wallet.

The Personalized Citizen Wallet is a cutting-edge solution that seamlessly embeds finance services, offering enhanced convenience and cost savings to users. By consolidating various financial functionalities into a single digital wallet, citizens can effortlessly access and manage their financial needs within their urban mobility experience.

One of the key benefits of the Personalized Citizen Wallet is its ability to tailor financial services to individual preferences and requirements. Through the integration of data from different sources, such as parking data and behavioral insights, the wallet creates a comprehensive profile for each citizen. This profile enables the generation of personalized offers and recommendations that are specifically designed to optimize convenience and cost savings.

By integrating finance services into the Citizen Wallet, users can also enjoy a seamless and intuitive experience. They can make contactless payments for parking, transportation, and other urban services directly from their wallet, eliminating the need for multiple payment methods or physical cards. This streamlined approach not only simplifies transactions but also reduces the risk of loss or theft associated with carrying multiple cards or cash.

The Personalized Citizen Wallet also empowers users to track their expenses and budget effectively. With built-in budgeting tools, citizens can gain insights into their spending patterns and set financial goals accordingly. This helps users make informed financial decisions, leading to better financial management and potential cost savings in their urban mobility expenditures.

Furthermore, the integration of loyalty programs within the Citizen Wallet enables users to benefit from exclusive discounts and rewards. By consolidating loyalty programs from various urban services, citizens can enjoy cost savings and personalized offers based on their preferences and usage history. This not only enhances the overall experience but also encourages customer loyalty and engagement.

Data privacy and consent are of utmost importance in the Personalized Citizen Wallet. Users have full control over their data and can choose which information they wish to include in their profile. NOVO ensures that data is securely stored and exchanged only with the explicit consent of the users, maintaining the highest standards of data protection and privacy.

In summary, EmFi services in a Personalized Citizen Wallet represent a game-changing solution that seamlessly integrates finance services into the urban mobility experience. By offering tailored offers, contactless payments, expense tracking, and loyalty program integration, the wallet enhances convenience, optimizes costs, and empowers citizens to take control of their financial journey within the urban landscape.